Revenue alone tells you almost nothing. These seven KPIs, reviewed weekly, are what separate the businesses that grow from the ones that drift.

  1. Cash on hand & weeks of runway
  2. Customer Acquisition Cost (CAC)
  3. Customer Lifetime Value (LTV)
  4. Gross margin per product / service
  5. Sales-pipeline velocity
  6. Net Promoter Score (NPS)
  7. Employee productivity per rupee of payroll

If you\'re not tracking these yet, send us a WhatsApp — we\'ll set up your dashboard for free.